CASE-7 出会い・結婚・エステ・・携帯ASP比較調査報告
出会い・結婚とまでは良いとして「エステ」もこのジャンルに入れてしまうのはちょっと強引だとは思いますが。。。。
どうしても、コンパや結婚式前のエステ通いとかのイメージが強くって・・・

この出会い、結婚、エステは半年間で広告数が増加したジャンルです。
このジャンルはAFMとSmart-C
が強いですね。
報酬の単価も平均で4桁と金融系に次いで高いのも特徴です。
でも「出会い系」って一時期よりも結構減りましたね。
まあ、出会い系サイトってあまり良いイメージが無いのですが、それでも自分の周りで、携帯の出会い系サイトがきっかけで付き合ったり、結婚までした人がチラホラ出てくると、まんざら悪いばっかりではないのかなぁと思ったりもします。
そういう点では、出会い系サイトってラブホテルに似ているような気がします。
しかし、この出会い系の広告って扱いが難しいですね。
サイトの雰囲気によっては、一歩間違うと台無しになってしまう恐れもありますから注意が必要です。
一方、結婚の広告は20代後半~30代のユーザーが多いサイトでは意外と効果があるのではないでしょうか?10代や20代前半ではこういうサービスなんかで結婚相手を探すよりも前出の「出会い」の方を利用するように思われます。
エステは完全に女性ユーザーが多いサイトでしか成果を得られないと思われます。
美容とかダイエット関連のサイト、ファッション系のサイトなどで利用してはどうでしょうか?
投稿者 yasuisan : 2005年10月25日 00:32
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